Stunning New Zealand landscape photography and botanical art from Reuben Price and 100% NZ – capturing the beauty of Aotearoa since 2002.
Reuben Price is a New Zealand photographer and founder of 100% NZ, a creative design company passionate about capturing all that’s great about New Zealand through art and design. Based in Auckland, Reuben has been creating stunning photographic prints and giftware for leading design stores since 2002.
Key Facts
- Photographer: Reuben Price
- Company: 100% NZ
- Location: Auckland, New Zealand
- Founded: 2002
- Specialty: Landscape photography, botanical art
The Story Behind 100% NZ
After working with photographers in London, New York, and Australia, Reuben returned home to photograph the amazing landscapes of New Zealand. Currently living in Auckland and travelling the country at every opportunity, he often finds himself well off the beaten track in his quest to capture the perfect picture.
International Experience
In New York, Reuben managed a photography company and set up a successful digital print studio. This experience laid the foundation for what would become Reuben Price Gallery and 100% NZ.
Growing the Business
Started in 2002, 100% NZ has grown to include a fine art print studio, picture framing department, warehouse, design studio, and an amazing team – all based in Auckland and designing and producing as much as possible locally.
Photography Style & Approach
Landscape Photography
Reuben’s photographic prints feature dramatic landscapes, city scenes, landmarks, and small moments – all brought to life in vivid colour or bold monochrome. His stunning photos of New Zealand are printed on archival paper with a matte finish and crisp picture quality.
Botanical Art
His New Zealand Flora series represents “botanical art re-invented for a photographic age.” A custom-built flower press – built by Reuben himself – is the first step in creating this artwork. He then photographs the subject in ultra-high resolution in a controlled light environment, creating stunning botanical prints.
Archival Quality
All prints are produced using archival-quality inks and papers, ensuring your artwork will last for generations. The matte finish and crisp picture quality make each print a true collector’s piece.
Reuben Price Print Collections
New Zealand Landscapes
Dramatic mountain ranges, pristine beaches, ancient forests, and iconic landmarks. These prints capture the diverse beauty of Aotearoa in stunning detail.
New Zealand Flora
Pressed flowers and native plants photographed in incredible detail. From kowhai blossoms to pohutukawa flowers, these botanical prints celebrate New Zealand’s unique plant life.
City & Urban
Auckland cityscapes, harbour views, and urban moments. These prints bring a contemporary edge to the 100% NZ collection.
Black & White
Bold monochrome prints that strip away colour to reveal form, texture, and drama. Perfect for contemporary interiors.
Reuben Price Gallery Services
Reuben Price Gallery was started in 2007 to provide interior designers and corporates with high-end design and photography solutions. The gallery offers:
Fine Art Printing
Professional printing services using archival materials for lasting quality.
Custom Framing
In-house picture framing department offering a range of frame styles and finishes.
Corporate Solutions
Bespoke artwork and photography for businesses, hotels, and commercial spaces.
Where to Find Reuben Price Art
Online
Shop the complete collection at 100percentnz.co.nz, including prints, framed artwork, and giftware.
Fine Art Retailers
Available through NZ Fine Prints (prints.co.nz), The Vault NZ, Next Door Gallery, and KAPA in Queenstown.
Gift Stores
Selected New Zealand gift stores, including Creative & Brave, stock 100% NZ products and Reuben Price prints.
Caring for Your Art Prints
Framing
For best results, frame behind glass or acrylic to protect from dust, moisture, and UV damage.
Display
Avoid hanging in direct sunlight or areas of high humidity. While archival inks are fade-resistant, prolonged UV exposure will eventually affect any print.
Explore More NZ Art & Photography
Discover other talented New Zealand artists including Glenn Jones’s Kiwiana prints, Karl Maughan’s garden paintings, and Flox’s iconic bird art.