New Zealand-made cards, stationery, and ethical gifts from Auckland boutique Crushes – proving that sustainable, locally-made products can be beautiful and affordable.
Crushes is an Auckland boutique selling the very best of New Zealand-made gifts and lifestyle goods alongside curated vintage clothing and homeware. Founded by Sarah and Rose, Crushes proves that shopping ethically never looked so good – and that being New Zealand-made can be both possible and affordable.
Key Facts
- Brand: Crushes
- Founders: Sarah & Rose
- Location: Auckland, New Zealand
- Specialty: NZ-made stationery, cards, gifts
- Philosophy: Ethical, sustainable, affordable
The Crushes Story
Crushes began as a carefully curated boutique bringing together the best of New Zealand-made products. Sarah and Rose saw a gap in the market for beautiful, ethical goods that didn’t carry premium prices simply for being locally made.
In-House Design
The Crushes in-house brand represents products designed and made by Sarah and Rose themselves. Created with simplicity and modernity in mind, these pieces prove that New Zealand manufacturing is not just possible, but can be affordable too.
Ethical Shopping
Every product in the Crushes store is chosen with care – from sustainable materials to ethical production practices. Shopping at Crushes means supporting New Zealand makers and sustainable practices.
Crushes Cards & Stationery
Risograph Printed Cards
Crushes cards are designed and made in Aotearoa, risograph printed right here in New Zealand. Printed on 250gsm textured paper, each card measures 160mm tall and 120mm wide, left blank inside for your personal message.
Backyard Card Range
The Backyard Card range celebrates New Zealand’s natural world. Printed on beautiful, thick 300gsm textured cream paper stock, these cards are designed and made entirely in Aotearoa.
Postcard Sets
Crushes creates postcard sets because they “truly want to bring the art of physical letter writing back.” In an age of digital communication, these postcards offer a tangible way to stay connected.
Beyond Stationery
While cards and stationery are at the heart of the Crushes brand, the boutique offers a carefully curated range of products:
Skin & Body Care
Natural, New Zealand-made skincare products from ethical producers.
Sustainable Swaps
Eco-friendly alternatives to everyday products, helping customers reduce their environmental footprint.
DIY Kits
Creative kits for making your own products at home – perfect gifts for crafty friends.
Gift Sets
Beautifully packaged gift sets combining multiple products for the perfect ready-to-give present.
Vintage Clothing & Homeware
Carefully selected vintage pieces that complement the new products and offer sustainable fashion choices.
The Crushes Aesthetic
Simple & Modern
Crushes products are designed with simplicity and modernity at their core. Clean lines, thoughtful typography, and a restrained colour palette create pieces that feel contemporary yet timeless.
New Zealand Inspired
Native flora, fauna, and landscapes provide endless inspiration. From flax flowers to coastal scenes, the designs celebrate Aotearoa’s natural beauty.
Quality Materials
From textured papers to quality inks, every material is chosen for both sustainability and tactile appeal. Crushes products are made to be kept and treasured.
Where to Find Crushes Products
Online
Shop the complete Crushes range at crushes.co.nz, with nationwide shipping available.
Auckland Boutique
Visit the Crushes store in Auckland to browse the full range including vintage finds and curated goods from other NZ makers.
Wholesale
Retailers interested in stocking Crushes products can contact [email protected] for trade enquiries.
Explore More NZ Stationery & Gifts
Discover other New Zealand gift brands including Moana Road’s Kiwiana range, Wolfkamp & Stone’s bird homeware, and The Monster Company’s children’s gifts.