With a bit of spare time and lot of clothing overflow, Sarah Firmston and Rose Hope found themselves in the perfect position to start something. The dream was to create some sort of craft market, stocking handcrafted goods and vintage clothing, which would be open all week. So they did it. In 2011 they opened a small store, then called The Bread and Butter Letter, on New North Road. Two years on, Sarah and Rose decided to go bigger and better, and moved into a larger space on Karangahape Road. Whether it is a coveted vintage piece or a product made by a local artist or Crushes’ own in-house brand, the goods at Crushes won’t cost or harm the earth. Recognising that slow is the new fast, Sarah and Rose’s ultimate goal is to handpick and create products that can be gifted, used and cherished for years, without ending up in a landfill. Crushes has grown to be a platform for ethical purchasing and a tool for self expression. Sarah and Rose want it to be the home for conscious consumerism. A place where ethical and sustainable is practised and promoted.